Social Media Management

How companies communicate with their customers has changed over the years and your customers now expect you to not only be present on social media, but also to be an active participant.  For small and medium sized companies that can be a real challenge.  Often just simply not having the time to dedicate to managing social media pages can be holding companies back.  For others it is simply a case of not knowing where, when or how to start and most importantly “what to say”

We specialise is social media management and will take the time to work with you to ensure we find the right social media option for you.

 

Social Media Management Strategy

Who are you talking to?  Who your customer is plays a major role in identifying which social network are the right ones for you. Your product or service is also pivotal in this decision.  Some B2B services just simply do not suit a social network such as Facebook.  Similarly if you have a consumer focused product, LinkedIn might not be the most effective environment to concentrate on

Where should you focus your attention?  With so many options available such as Facebook, Google+, Twitter, LinkedIn, Pinterest or Instagram it can often be overwhelming to know where to start.  We will identify which social networks are the most relevant and will be the most effective to your business.  Not every company needs to be active on every social platform.  Rather it is better to find the ideal social networks, not only where your customers are but also where they will be open & receptive to your message

What are you going to talk about?  The emphasis here should not be on merely generating a lot of noise that no-one is interested in.  That will be more detrimental to your ongoing social media success.  Rather it is about creating a social media content strategy which identifies what can your company talk about with authority that your customers will be interested in and creating content they will want to engage with.

When are you going to talk to your customers?  When are they most likely to engage with your content?  Weekday or the weekends? Is early morning the best time to catch them or do they have more free time post 9pm?

 

Social Media Management Service

Our social media management service includes

•     Page set ups or audits to ensure pages are set up correctly
•     Creation of a social strategy as outlined above
•     Monthly editorial calendar outlining all posts planned across all networks
•     Posting of all updates
•     Ongoing monitoring and responding to posts, messages, tweets , mentions
•     Monthly performance reporting
•     Implementing a strategy to grow a loyal following of fans and followers

 

If you would like to find out more about how your company can start utilising social media to grow your business contact us on 01-8770992 / 087-6376630 or email emer@digitaldemocracy.ie